International Franchising

International franchises (also known as Master Franchising or Master Licensing) can be an extremely efficient and profitable way of expanding a business overseas. But there are a whole range of issues to be considered, which domestic franchising does not always encounter.

Unlike franchising in your home country, international franchising usually involves selling the franchise rights to entire countries, or even groups of countries or continents. Furthermore there are various strategies that can be adopted that vary from business to business and from country to country. Often different strategies must be used by the same franchisor in different countries.
For each target country/region, issues such as currency and exchange, consumer and market variations, language barriers, taxation, corporate laws, local customs, etc all need to be addressed. Successful international franchising is a minefield for the inexperienced and is not to be embarked on lightly. But a successful overseas launch can mean a brand establishing itself as an international force to be reckoned with, and of course increases the value of the business substantially.

If you would like to discuss the prospect of developing international franchises please feel free to contact us.

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The Franchise Company operates with a team of experienced franchise consultants able to provide clients with a comprehensive range of services throughout the UK and overseas. We offer help and franchise advice on every aspect of franchising and licensing, and have worked with a wide range of UK organisations from owner operators to public companies. Whatever you franchising needs are we can help you

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    London: +44 0207 0001018
    Darlington: +44 01325 251455

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