FRANCHISING OVERSEAS

International Franchises

International franchising (also known as Master Franchising or Master Licensing) can be an extremely efficient and profitable way of expaning a business overseas. But there are a whole range of issues to be considered, which domestic franchising simply does not encounter.

Unlike franchising in your home country, international franchising usually involves selling the franchise rights to entire countries, or even groups of countries or continents. Furthermore there are various stratergies that can be adopted that vary from business to business and from country to country. Often different stratergies must be used by the same franchisor in different countries.

For each target country/region, issues such as currency and exchange, consumer and market variations, language barriers, taxation, corporate laws, local customs, etc all need to be addressed. Succesful international franchising is a minefield for the inexperienced and is not to be embarked on lightly.

If you would like to discuss the prospect of developing your franchise operations internationally, please feel free to contact us.