OUR CREDENTIALS The Franchise Company is a partnership, currently with two Partners. Our consultants have a long and successful track record in franchising, in franchise management with franchisor companies, as professional advisors and as franchisees. Julie Waites was a founding Partner, forming The Franchise Company as a specialist franchise consultancy in 1991, with Ken Rostron joining the consultancy in 1997 (later becoming a Partner). The consultancy joined the British Franchise Association in 1993 and has since focused on advising and helping companies, large and small, franchise their businesses. Our philosophy is based on ethical and best franchising practice for clients whose businesses, culture and management personnel are suited to franchising and with whom the Partners feel they can build a successful ongoing working relationship. ExperienceThe Franchise Company is now perhaps the largest independent specialist franchise consultancy practice in the UK. The Partners have a wealth of experience and an intimate understanding of franchising. Under our umbrella we have the full range of franchising skills and work closely with experts in European and worldwide franchising, franchise law, franchisee recruitment, trade marks, marketing, PR, advertising and promotion, training and financing. Our track record means we're fully au fait with current franchising law and practice and understand all of the issues and pitfalls facing both domestic and oversees franchisors. ConnectionsWe have an extensive network of contacts in the franchise industry. Our membership of the British Franchise Association means we are duty bound to give best advice and carry out our work in accordance with the European Code of Ethical Franchising Practice. We also work closely with the franchise departments of the major UK clearing banks, and maintain close relations with Business Links throughout the UK. Minimal RiskOur systematic, stage-by-stage approach to our work means that clients can thoroughly evaluate new opportunities and investigate franchising without committing large resources up front. Flexible and HonestIf at any time during an assignment it becomes clear that a change of direction or strategy, or even termination of the project is necessary, we would always advise the client accordingly. In such an event we would move quickly and with the minimum of disruption to the project or the client's business. We also firmly believe that good consultants should challenge the client's thinking and ideas and we seek to do this honestly and frankly in all aspects of our work. Prepared to get Involved Hands-onWhere appropriate, we get involved in our clients' franchise development hands-on. This ensures that clients fully benefit from our experience and avoid expensive trial-and-error mistakes. 'Umbrella' OrganisationWhilst we have considerable expertise in-house, we would never seek to impose this on our clients if we felt it was more appropriate and in their best interests to source specialist skills, such as accountancy, externally. In this event we use our extensive network of contacts and associates in order to bring together a team exactly in accordance with the client's needs. Our PeopleOur team of winning consultants at The Franchise Company have over 60 years of franchising experience between them. We have qualified consultants, project assistants and a recruitment assistants that aid in The Franchise Company’s success. |
