INTERNATIONAL FRANCHISING International franchising (or Master Franchising or Master Licensing, as it is often called) can be an extremely efficient and profitable means of expanding a business overseas. But there is a whole range of issues to be considered that the domestic franchisor doesn't encounter. Unlike franchising in your home country, international franchising usually (but not always) involves selling the franchise rights to entire countries, or even groups of countries or continents. Furthermore there are various strategies that can be adopted that vary from business to business and from country to country, and different strategies must often be used by the same franchisor in different countries. For each target country/region issues such as currency and exchange controls, consumer and market variations, language barriers, taxation, corporate law and customs, your overseas target franchise partners, etc. all need to be understood and addressed. Successful international franchising is a minefield for the inexperienced and not to be embarked on lightly. Our Services to Overseas Franchisors We can help you with all aspects of international franchising. Our services include: - Carrying out pre-entry research, looking at:
- Consumer demand/market conditions
- Exchange rates and currency controls
- Local taxation
- Business law and customs
- Language
- Target master franchise partners - Developing the franchising strategy for your target countries
- Developing the master franchise system
- Developing your international franchising business plan
- Producing the master franchise operating manual
- Developing the master franchise agreeement
- Recruiting, training and supporting master franchisees
If you'd like to discuss the prospect of developing your franchise operation internationally and gain a qualified view on the likelihood of success, please click the 'Contact Us' button at top left. |
