HELP FOR WOULD-BE FRANCHISORS If you're going to franchise your business you must get professional advice. Franchising successfully requires experience, know-how and flare. You also need to be fully aware of what's involved and what your responsibilities by becoming a franchisor will be. We advise and assist UK based businesses of all sizes in all sectors on all aspects of franchising, either those wishing to develop the UK market or exploit new overseas markets. The Advantages of Franchising your Business Franchising as a means of expansion has considerable strategic benefits over other expansion routes. For instance: - The business can expand with less capital (and therefore more quickly) than with the traditional route of opening company-owned 'branches', since the start-up costs of opening in each new area are met by the franchisees.
- Franchised 'branches', 'outlets' or 'areas' generally perform better than company-owned ones, because franchisees, with their own capital invested in the business, are more committed to its success than employed managers.
- Franchises that are geographically remote from head office are less troublesome to manage and control, again because of the vested interest of the franchisee in the success of that outlet/area.
- Via the franchise agreement the franchisor can exercise a much higher degree of control over franchisees' activities and the service delivered locally than with, say, 'tied' distributors or agents.
- The resources needed to build and support a franchise network are generally lower than with opening company-owned outlets/areas.
Have a look at our 'Rough Guide to Franchising your Business' (click 'Rough Guide' button on the left) or use the other navigation buttons on the left for more information, franchisor help or to contact us.
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