Many companies want to expand, and often look at franchising as a way of getting additional reach, without the huge cost of new company owned outlets.£  Each franchisee tends to be well motivated and because they have put their own funds in place, they want it to£ succeed as much as the franchisor. The crucial thing is to use a experienced franchise consultant, who has worked with numerous businesses and understands the process to market. Franchising is a great idea, but only if its done right.