James Dobson: Managing Franchise Recruitment Effectively Online

About this Event

Our First Friday learning event on Friday 1ST April (1pm-2pm) looks at how to plan, execute and manage franchise recruitment effectively online. The session is led by James Dobson, founder of Outward Digital, a digital marketing company who work closely with The Franchise Company and recently developed FranchiseBase; web-based software that aims to help franchisors to connect & grow their franchise network. James has 10 years plus experience in working with franchisors to make the most of their digital marketing systems for both service marketing and franchise recruitment. The session will cover :

1. How to use SEO & Online Content for franchise recruitment
2. Planning your online recruitment process
3. Automating elements of your recruitment  campaign (e-mail, text messaging, multiple sources etc)
4. Good practices for e-mail and texts when communicating with franchise enquiries
5. Monitoring your franchise recruitment performance and improving it over time

We will also have our Q&A session where you can ask any questions about this topic or any aspect of franchising that you’d like to discuss. These events are free and open to anyone in the business or social franchising sector that would like to attend.