International franchising (also known as Master Franchising or Master Licensing) can be an extremely efficient and profitable way of expanding a business overseas.
What is International Franchising?
International franchising (also known as Master Franchising or Master Licensing) can be an extremely efficient and profitable way of expanding a business overseas. But there are a whole range of issues to be considered, which don’t necessarily apply to domestic franchising.
Unlike franchising in your home country, international franchising usually involves selling the franchise rights to entire countries, regions or even continents to a third party to operate as the franchisor in that area. Furthermore, there are various strategies that can be successfully adopted which vary from business to business and from country to country.
How can we help?
We advise on international expansion strategies and have been involved in numerous international franchising projects over the last 25 years. So take advantage of our international franchising experience and contact us today for an initial discussion.
We currently have offices in The Baltic region, Turkey and the Middle East and have consultants in these areas who can help UK clients with expansion into the various countries as required.