The British Franchise Association (bfa) has appointed Philippa (Pip) Wilkins as its new chief executive with effect from 6£ April, succeeding Brian Smart who is retiring after 27 years in the role.
Pip Wilkins said: "I am delighted to have been appointed. There is no better time to be involved in franchising thanks to its strong recent growth, with the industry's turnover up 11 per cent in the last two years and now exceeding £15bn.
"I'm excited to have the opportunity to lead the bfa forward, building on its previous success and bringing a new vision and new ideas to increase the Association's stature and influence.
Chairman of the bfa, Simon Bartholomew, said: "Pip Wilkins has already contributed a great deal to the development and success of the bfa and it is only right she has won this opportunity to lead the bfa in its next stage of development.
The Franchise Company wishes her well in her new role and looks forward to working with her.