The Franchise Company provides sound franchise advice on all aspects of franchising, however, advice regarding the recruitment of new franchisees is a popular and current topic.
Our strong advice when recruiting new franchisees is having a well organised and structured recruitment procedure so that prospective franchisees feel confident that they will be given the time and information they need to make a decision. Franchisees need advice about the funds they need to get started, and they must feel comfortable that they can fulfil their day to day obligations. Is the daily routine going to provide them with the rewards and'job satisfaction' they are looking for from a business? They must also be confident that they can work with the franchisor.
Looking at the recruitment of new franchisees from the franchisor's and the number of£ increases every month. perspective, our advice would always be, before making an offer to a prospect be as sure as possible that the prospect has the necessary skills, experience and funds that are needed to be successful.
Our advice to prospective franchisees is that good franchisors will help them to make the right decision by providing them with the time and information they need to make a properly informed objective evaluation of the franchise opportunity.
Since franchising is usually about relationships with people, it cannot work properly without effective communication. And since the franchisor possesses the knowledge and skills (know how), the initiative and responsibility for this are the franchisors.