The great thing about franchising is that it offers a route for expansion for a wide range of distinctive businesses and brands. And that the key to successful franchising is making sure those brands are promoted and continually developed. Brands values matter in franchising, and its an area that The Franchise Company has extensive experience in. A strong brand helps keep a company's products and services from turning into commodities. People buy brands because they feel the branded items provide a higher status, better service or simply a better quality product. And its that brand value that makes franchises stand out from local competitors.
Many franchises started out as local brands that simply grew, but in nearly all cases the franchisor paid attention to the detail. The logo, the colours, the marketing collateral, the service etc all combine to give us a brand. Failure in one area nearly always has an impact on other areas of the business. So if you have a great brand, don't be shy to talk about it. Its worth telling the world!