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Our Clients / Ecigwizard

Electronic Cigarettes Ltd (ECL) is a UK based retailer of electronic cigarettes and e-liquids.



Year Established:


No. of Franchisees:


'Professional and Great Value;'

Testimonial from Ecigwizard

The Franchise Company have helped us through all of the stages of setting up our franchise system from scratch and we’re very impressed with the job they’ve done for us. They even presented our franchise system at our national annual re-sellers conference! All in all they’re professional, experienced, great value and it’s been a pleasure to work with them.

Ben Potter
Director, Electronic Cigarettes Ltd.

Franchising services provided:

  • Franchise Package Development
  • Creation of Franchise Documentation
  • Recruitment of Franchisees

How we helped Ecigwizard

Electronic Cigarettes Ltd (ECL) is a UK based retailer of electronic cigarettes and e-liquids that trades under the brand name Ecigwizard. The company manufactures its own e-liquids and had over 50 retail stores when The Franchise Company began working with them.

Having successfully opened 40 of its stores under licensed reseller agreements, ECL came to believe that franchising had the potential to overcome the problems intrinsic in the reseller model and engaged The Franchise Company in the spring of 2014 to advise and help them.

Our remit was to develop a viable and commercially attractive franchise package along with all of the associated documentation, and then to oversee franchise roll out, starting with the conversion of the resellers to the franchise system and then the recruitment of new franchisees throughout the UK.

Development of the Ecigwizard franchise system was successfully completed in September and the Ecigwizard franchise system was launched in October 2014 at the company’s Resellers Annual Conference in Nottingham. The conversion of the resellers began in the same month and ECL now retains us ongoing to advise, help and mentor ECL’s senior management team in the building of the ECL franchise network into what is likely to be Europe’s largest e-cigarette retail chain.

If you've got a business that you're thinking about franchising, or have an existing franchise that you'd like some help with, simply get in touch for an initial discussion.

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