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Darlington: +44 01325 251455 | London: +44 0207 0001018
The Franchise Company
Darlington: +44 01325 251455 | London: +44 0207 0001018
Developing successful Franchises since 1991

About us

The Franchise Company was established in 1991. We’re a specialist franchise consultancy firm affiliated to The British Franchise Association. We’re experienced, professional and easy to work with.

Why the Franchise Company?

Our consultants have direct personal experience in all aspects of franchising and have worked as main board directors in a variety of franchise systems and have experience of developing franchise systems in a very wide variety of sectors including:

  • Education
  • Food
  • Retail
  • Home services
  • Financial services
  • Telecommunications
  • Logistics
  • Healthcare
  • Charity/Third sector
  • Sport
  • Children’s
  • Petcare
  • Beauty/Personal services

In short, we’re franchise consultants and our main function is to help businesses to expand by franchising – it’s what we’re all about! Over the last 25 years we’ve helped hundreds of businesses both in the UK and abroad to develop successful franchise systems and avoid the mistakes that are easy to make without the experience and knowledge that we bring.

Our services and standards reflect the BFA’s code of ethics and best practice. We also have extensive professional contacts throughout the UK franchise industry including the high street banks.

Meet the Franchise Company Team

With over 90 years combined experience in Franchising

Julie Waites


About Julie Waites:

Julie is one of the most experienced franchise consultants in the UK. She set up The Franchise Company in 1991 and is one of the partners. Since forming The Franchise Company Julie has worked on many successful franchising projects for clients in a broad range of sectors.

She is a Member of the Chartered Institute of Marketing and is a guest speaker for the British Franchise Association on workshops for franchisors. She has extensive expertise in the practices and principle of franchisee recruitment and has helped clients to recruit many hundreds (or even thousands) of franchisees.

Ken Rostron


About Ken Rostron:

Former Managing Director of the Prontaprint Group and an experienced CEO, Ken has many years’ experience in the day to day operation of franchised businesses, including recruitment of new franchisees, litigation matters, company floatation and re-launching and re-branding a number of franchised businesses.

Ken became a partner in The Franchise Company in 2002 and has worked on a wide range of franchise and license business models including large, blue-chip corporations. Ken has extensive international experience and has helped a large number of clients export their franchise models via master franchising.

Mashud Choudhury

Franchise Consultant

About Mashud Choudhury:

Mashud has been with The Franchise Company since 2000 and has a marketing background with experience of business branding and development. He has worked on a huge number of franchise projects and has extensive experience of franchising with numerous successful franchisors. He has a indepth understanding of franchising and his franchise projects have included businesses in retail, manufacturing, food, cleaning, etc. This is with both domestic and international clients. Mashud also specialises in complex franchise operations manuals and franchisee recruitment systems, and has extensive knowledge of online marketing, which benefits many of our clients.

Latest News

The latest news and updates from The Franchise Company
New Services for Non-Franchised Businesses.
Thursday, 18 April 2019 4:32 pm

The Franchise Company is looking to work with companies that want to document and systemise their businesses through the

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Judges announced for the Franchise Marketing Awards 2019
Wednesday, 3 April 2019 4:01 pm

Sponsored by Business Franchise Magazine, the awards are designed to acknowledge and celebrate the innovative and effective

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