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About us

The Franchise Company was established in 1991. We’re a specialist franchise consultancy firm affiliated to The British Franchise Association. We’re experienced, professional and easy to work with.

Why the Franchise Company?

Our consultants have direct personal experience in all aspects of franchising and have worked as main board directors in a variety of franchise systems and have experience of developing franchise systems in a very wide variety of sectors including:

  • Education
  • Food
  • Retail
  • Home services
  • Financial services
  • Telecommunications
  • Logistics
  • Healthcare
  • Charity/Third sector
  • Sport
  • Children’s
  • Petcare
  • Beauty/Personal services

In short, we’re franchise consultants and our main function is to help businesses to expand by franchising – it’s what we’re all about! Over the last 25 years we’ve helped hundreds of businesses both in the UK and abroad to develop successful franchise systems and avoid the mistakes that are easy to make without the experience and knowledge that we bring.

Our services and standards reflect the BFA’s code of ethics and best practice. We also have extensive professional contacts throughout the UK franchise industry including the high street banks.

Meet the Franchise Company Team

With over 90 years combined experience in Franchising

Julie Waites


About Julie Waites:

Julie is one of the most experienced franchise consultants in the UK. She set up The Franchise Company in 1991 and is one of the partners. Since forming The Franchise Company Julie has worked on many successful franchising projects for clients in a broad range of sectors.

She is a Member of the Chartered Institute of Marketing and is a guest speaker for the British Franchise Association on workshops for franchisors. She has extensive expertise in the practices and principle of franchisee recruitment and has helped clients to recruit many hundreds (or even thousands) of franchisees.

Ken Rostron


About Ken Rostron:

Ken has a wealth of invaluable experience in franchising because he has operated at board level with 3 Franchisor plc companies before joining The Franchise Company in 2001. That ‘hands on’ experience included overseas expansion, re-launching existing brands for recruitment purposes and dealing with franchise agreement disputes.

Ken became a partner in The Franchise Company in 2002 and has worked on a wide range of franchise and license business models including large, blue-chip corporations. Ken has extensive international experience and has helped a large number of clients export their franchise models via master franchising.

Mashud Choudhury

Senior Franchise Consultant

About Mashud Choudhury:

Mashud has been with The Franchise Company since 2000 and has a marketing background with experience of business branding and development. He has worked on a huge number of franchise projects and has extensive experience of franchising with numerous successful franchisors. He has an in-depth understanding of franchising and his franchise projects have included businesses in retailing, renewables, manufacturing, food, cleaning, etc, both in the UK and abroad. He is currently working with a number of clients to expand their businesses nationally and internationally. More recently he worked with the Institute of Directors, helping them develop their in house operations manual and their international franchise model. Mashud has extensive experience developing complex franchise and business operations manuals and franchisee recruitment systems. His understanding of technology ensures clients can combine strong franchising consultancy with technological solutions.

Efrah Atacan

Franchise Consultant/Managing Partner at The Turkey Office

About Efrah Atacan:

With a background on franchise development and business development services in REMAX Turkey Head Office, Efrah Atacan started her own company in 2009 in business advisory services and brought The Franchise Company brand into Turkey in 2013. She has more than 10 years of experience on strategic planning, growth, project management and all related consultancy services. She has been providing business advisory services to companies mainly working within franchise environment. She also noticed the lack of expertise and professional approach by franchise consultancy businesses in Turkey, so decided to bring one of the best franchise consultancy companies from UK - The Franchise Company. She looks to implement UK standard franchise practices throughout Turkey and the Middle East.

Aycan Helvacıoğlu

Franchise Consultant/Managing Partner at The Turkey Office

About Aycan Helvacıoğlu:

Aycan Helvacioglu, who completed 22 years in the frame of Erem Medya Group, Medyafors Fair, Expochannel tv, Erem Publishing companies, became a partner of The Franchise Company with Efrah Atacan in 2018. Along with franchise consultancy services, she also works on brand development, brand communication, domestic and international location consultancy with their exclusive portfolio from Middle East and UK, and Master Franchise expansion of local and international brands.

With her motto of ‘what really matters is brand’ she is interested in all type of projects which add value to brands. As a board member of UFRAD (Franchise Association of Turkey) she is involved in many organizations and events both locally and internationally, and she keeps developing projects facilitating local brands to expand globally.

Latest News

The latest news and updates from The Franchise Company
What Is Social Franchising?
Monday, 6 July 2020 3:25 pm

It's true that people still most associate franchising with commercial enterprises and profit-making. But over the years,

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Free Covid 19 Advice for Franchisor’s
Wednesday, 1 July 2020 1:23 pm

Free COVID-19 Advice for Franchisor’s   The Franchise Company has been operating successfully for over 25 years

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