Nigel Apperley : Turn Reviews Into A Growth Engine For Your Franchise Network

About this Event

Online reviews have become a major influence on how customers choose who to do business with. But for a franchise network, managing reviews brings an additional challenge – potential franchisees are looking at your reviews as well as potential customers for your service.

So, how do you build the reputation of the overall franchise brand while also helping every individual franchisee develop a strong and credible local reputation?

At our next The Franchise Company First Friday, we'll be joined by Nigel Apperley of Trustist to explore how franchisors can take a more structured approach to generating, managing and making better use of customer reviews across their network.

Why reviews matter to franchisors

A strong review strategy isn't simply about collecting five-star ratings.

Used effectively, reviews can help a franchise network:

• Build trust and credibility in the franchise brand
• Help franchisees attract more local customers
• Improve online visibility and local search performance
• Create a consistent approach to reputation management across the network
• Identify and respond to negative customer experiences
• Generate valuable customer feedback
• Turn positive customer experiences into powerful marketing content
• Demonstrate the strength of the brand to prospective franchisees

The challenge of managing reviews across a franchise network

Franchisors need visibility of what's happening across the network without taking away the local identity and responsibility of individual franchisees.

During this First Friday, Nigel will explain how Trustist provides a review platform specifically suited to multi-location and franchise businesses, enabling reviews and ratings to be managed at both brand and franchisee level.