Laurent Leclerc : Beyond the Map - Using Data to Drive Franchisee Success

About this Event

Beyond the Map: Using Data to Drive Franchisee Success 

Unlock the Power of Data-Driven Performance 

Franchisee success is the engine of your network. But how do you move from "back to basics" to peak performance? It all starts with the right data. 

Join us for our next First Friday session on Friday February 6th 1pm-2pm where we’ll explore together with Laurent Leclerc from Smappen how franchisors can leverage mapping and customer data to support franchisees on their path to excellence. 

In this session, you’ll learn: 

• ✔ Why Customer Data is Your Best Asset: Why gathering local data is the key to understanding your network's DNA. 

• ✔ Visualizing Performance: How to use heatmaps to instantly see where franchisees are winning, and where they need help. 

• ✔ Turning Data into Value: How to provide actionable insights that help your franchisees grow their bottom line. 

• ✔ Hyper-Local Marketing: Using "drive-time" and demographic data to build the most efficient local marketing strategies. 

• ✔ Fair Performance Assessment: How to move beyond gut feeling and use data-driven criteria to evaluate success across territories. 

Whether you want to support your "middle 60%" or empower your top performers to scale even further, this session will provide you with a practical roadmap to transform data into network-wide success.