How to Protect and Manage your Intellectual Property in a changing world
Trade mark registration to protect your intellectual property is a core component of any franchise model. If you haven't yet protected your brand as a registered trade mark, you should do so now. But it's equally important to get the right mark in the right class with the right description and even after that on an ongoing basis trade marks need to be managed in the event have any changes in your branding. Recent cases in the news have demonstrated that even with a registered trade mark, disputes can arise over the use of brand names and images.
Our next First Friday on Friday 10th of October 1:00 PM to 2:00 PM looks at how to protect your intellectual property in a changing world with our guest Alicia West from LLP law.
Join us to get the up-to-date top tips on how franchisors and business owners can protect their brand and franchise networks through effective trademark registrations and ongoing maintenance and management of those trademarks.