One of our senior franchise consultant has just returned from a visit to beautiful Amman (in Jordan). After being contacted by Amman based retailer Qadri Fashions, Mashud has been working with them assisting in the development of their franchise operations. It’s a company with a 90 year history, with outlets in in Egypt, Iraq and China. Its management team wanted UK expertise that could help them over the long term.
‘Its an amazing country, and franchising is becoming an increasingly popular method of growth. Lots of Jordanian companies are looking to expand their footprint into other parts of the Middle East, and beyond. Working with Qadri Fashions was a wonderful experience and they really do understand what franchising looks to achieve’ says Mashud.
After visiting Jordan twice in 2022, The Franchise Company are hoping that more Middle Eastern clients can see the benefits of working with us to realise their potential. Fingers crossed for 2023!