After a buoyant 2015, The Franchise Company expect to see stronger demand in the franchise sector in 2016. The economy in general continues to expand, and we've had strong demand for our franchise consultancy services both in the UK and abroad. Business format franchising continues to be the most popular form of franchising, with many small businesses waking up to the possibilities of operating a franchise network.
With regards to international franchising, this is a growth area especially in developing economies of the Middle East. Countries likes Saudi Arabia are looking to introduce new business models and expand economic activity, primarily to improve employment levels. Franchising overs a route to diversify economies with proven business models, and governments are looking to take advantage of this.
Our overall assessment for 2016 is very positive.