Prudential Insurance

Prudential PLC is a multinational insurance company, with millions of customers worldwide. Established in 1848, the Prudential has a wide range of financial services it offers to the public.

In 2009, Prudential wanted to look at entering a new market sector, which they previously had not exploited. They approached The Franchise Company to help them develop a franchise model which would enable them to create a business that could serve this market.

Our remit was to develop a commercially attractive franchise package, along with a franchise model that allowed financial advisors to get the best from their business, whilst meeting strict FCA rules. This also included all the necessary franchise documentation and the development of a comprehensive franchisee recruitment plan.

Prudential wanted to recruit only 15 franchisees in the UK, offering innovative terms and conditions, which made the franchise consultancy work very complex and detailed.

We then assisted Prudential in the roll out of the franchise and helped with the recruitment process for the first few franchisees.