Sassy’s is a dynamic independent retail brand specialising in women’s clothing, accessories, handbags, footwear, and jewellery. Originally established in 2012 as a six-week market stall in Winchester, the business quickly gained traction and evolved into a multi-location retail operation. Sassy’s is owned by director and founder Sarah Fitzgerald, who manages all operational, financial and legal aspects of the business. They aim to give every customer a ‘Sassy’s’ experience – i.e., being listened to, remembered and invited to join.
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