Franchising presents opportunities for those joining work at a time when the guarantee of full-time nine-to-five job is a thing of the past. Today's generation is often expected to'make its own work' and is much more at ease with the idea of working for itself (or in some cases simply no other option). Franchising taps into that entrepreneurs spirit, and allows many younger people to explore self employment in a much structured way. The new realities of finding work means they will comprehend the life cycle of franchising with a lot more ease. The shift from a 'jobsforlife' culture to one where careers span several different employers happened way before this generation's lifetime. So the idea of developing a business for say, a 10-year life cycle and prepare it for profitable resale will be a straightforward ambition. Franchising it seems, is fit for today's purpose.£