Laurent Leclerc : Unlock Growth With Smarter Territory Planning

About this Event

How can smarter territory design and data-driven insights help franchisors make better decisions, boost franchisee performance, and expand strategically?

Join us for our next First Friday session on Friday 6th June, from 1pm–2pm, together with Laurent Leclerc from Smappen where we’ll explore how territory design and allocation can make or break your franchise success including:

✔ Why great territory design is essential for long-term franchise success

✔ When to define territories in your development journey

✔ How to choose the right data and criteria (drive time, demographics, points of interest, etc.)

✔ The key steps to define and structure territories effectively

✔ How to identify and prioritize promising territories

Whether you're expanding, reevaluating your current network, or looking to support franchisees with smarter local targeting, this session will give you actionable strategies to elevate your territory approach.

The Franchise Company First Friday events are a Learning Zone not another networking platform (although you may well do a little bit of networking by attending).