Sophie Peasley : AI in Franchising

About this Event

Artificial Intelligence is no longer a “nice to have” — it’s reshaping the franchising landscape at lightning speed. From smarter territory planning and automated recruitment funnels to operational optimisation and customer-experience personalisation, AI is redefining how franchise networks grow, scale, and compete.

Our First Friday session in 2026 on Friday 9th January with Sophie Peasley from Hamilton Pratt (The BFA affiliate lawyers) covers the practical risks AI creates within franchising, including compliance, data protection, intellectual property and control of system standards.

The session will clearly set out the steps UK franchisors should be taking now to manage these risks effectively in the ever changing regulatory landscape around AI.

Drawing on Hamilton Pratt’s specialist and extensive expertise in franchising, Sophie will provide clear, practical guidance to help franchisors navigate this fast-moving area with confidence in 2026.